es ala

Es Ala is an interdisciplinary architectural practice based in GDL, Mexico, funded by Armida Fernandez and Luis Flores.

The firm, in its own words, seeks to "honor culture and tradition while still questioning the significance of programs, methodologies, and materialities."

Concept
"Architecture must be able to fade away established boundaries and conventional hierarchies, allowing the freedom to generate new forms of behavior."

Driven by Es Ala's perspective on architecture, we aim to build an image that reflects these attributes.

We redesigned their logo to create an ethereal composition with bodies that have no positions or barriers.

For editorial compositions, we played with airy and flexible layouts, where the protagonist is performed by the use of blank spaces, helping to enrich and highlight the elements placed on them.

The color palette for Es Ala aims to reflect how the estudio valorizes regional materials and how they used in new contexts.