BYD India Expands Its Electric Vehicle Portfolio with Jasleen Royal as a New Customer

BYD India recently delivered the new BYD ATTO 3 to Jasleen Royal. The event aligns with BYD’s celebration of 11 years in India’s electric vehicle segment, marking significant progress in making sustainable motoring more accessible in the country.

Jasleen Royal’s Choice for a Sustainable Future

Jasleen Royal’s musical career, characterized by her versatility and innovative approach, has garnered her a substantial following, including 2.8 million Instagram followers and 1.16 million YouTube subscribers. Known for her self-taught musical talents and as a one-woman band on India’s Got Talent, her decision to drive an electric vehicle like the BYD ATTO 3 underscores her interest in environmentally conscious choices.

“Creativity isn’t just about music; it’s about finding innovative solutions,” Jasleen Royal stated. “The BYD ATTO 3 is a perfect example of that—a car that offers a stylish and powerful driving experience while being eco-friendly. It aligns with my vision for a future where creativity thrives alongside environmental responsibility. I’m excited to be a part of the BYD family with the BYD ATTO 3 Superior variant in Cosmos Black and look forward to seeing where the future of sustainable mobility takes us.”

BYD ATTO 3: Catering to a Broad Range of Customers

The recent introduction of the Dynamic, Premium, and Superior variants of the BYD ATTO 3 aims to meet the diverse preferences and budgets of customers in India. The Dynamic variant, starting at an introductory ex-showroom price of INR 24.99 Lakh, is positioned as one of the more accessible electric SUVs on the market.

Mr. Rajeev Chauhan, Head of Electric Passenger Vehicles (EPV) Business at BYD India, expressed, “We’re thrilled to welcome Jasleen Royal to the BYD family. Jasleen embodies innovation and style, perfectly aligning with the BYD ATTO 3. This vehicle offers a superior driving experience with cutting-edge technology, all while minimizing environmental impact. With over 600 bookings, we believe the BYD ATTO 3 is the ideal choice for those who seek both performance and sustainability.”

BYD’s Expanding Presence in India

The Premium and Superior variants of BYD ATTO 3 offer a range of 521 km (ARAI tested) and 480 km (NEDC), with a battery capacity of 60.48 kWh. The Dynamic model provides a range of 468 km (ARAI tested) and 410 km (NEDC), powered by a battery capacity of 49.92 kWh. These features emphasize BYD’s focus on delivering both performance and efficiency.

BYD India is also expanding its dealership network, with 26 showrooms across 23 cities, aiming to provide high-quality service nationwide. The company continues to enhance the accessibility of sustainable mobility, supported by initiatives like the BYD EV INNOVATE-A-THON, which promotes innovation and skill development among engineering students in India.

As BYD marks 11 years in the Indian market, the company remains focused on contributing to a greener future, aligning with its vision to ‘Cool the Earth by 1°C’.

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