Iconic MINI Duo Arrives in India: 5th Gen Cooper S and Electric Countryman Launched

The iconic MINI brand has arrived in India with a fresh perspective, launching the all-new MINI Cooper S and the all-electric MINI Countryman. These fifth-generation models combine the classic MINI spirit with bold design, cutting-edge technology, and a focus on sustainability.

A Purist Design for a New Era

The “Charismatic Simplicity” design language defines the new MINI family. Clean lines, short overhangs, and a familiar silhouette pay homage to MINI’s heritage, while a more prominent stance and modern details create a contemporary feel. Both models retain the instantly recognizable three-part design – body, window area, and contrasting roof – ensuring they stand out on the road.

Immersive User Experience: Digital Takes the Wheel

The interior of the duo is a driver-centric haven of minimalist design and advanced technology. The centerpiece is the stunning 240mm circular OLED touchscreen display, offering intuitive control over the new MINI Operating System 9. Voice control with the intelligent “Hey MINI” personal assistant allows for seamless operation of navigation, entertainment, and other functions.

Personalization for Every Driver

Both the cars cater to individual preferences with a range of options. Choose from vibrant exterior colors and stylish packages like the “Classic Pack” or “Favored Pack” for a distinctive touch. The interior features high-quality, recycled materials and customizable lighting that creates a relaxing atmosphere.

MINI Cooper S: Go-Kart Thrills for the Modern Age

The new MINI Cooper S embodies the brand’s legendary go-kart handling. Its 2.0-liter TwinPower Turbo engine delivers 204 horsepower and propels the car from 0 to 100 km/h in a brisk 6.6 seconds. The 7-speed Double Clutch Steptronic Transmission ensures a smooth and sporty driving experience.

MINI Countryman: Electric Power for Unbridled Adventures

The all-electric MINI Countryman is ready for anything. This spacious and versatile SUV boasts a powerful electric motor with 204 horsepower and a driving range of up to 462 kilometers (WLTP*). Fast charging allows you to reach 80% battery capacity in just 29 minutes using a 130 kW DC charger.

Advanced Safety and Technology

The duo prioritizes safety with a comprehensive suite of driver-assistance systems, including Cruise Control, Parking Assistant, and automatic emergency call. MINIMALISM technologies like auto start/stop and brake energy recuperation enhance efficiency and reduce environmental impact.

A Connected Future for the MINI Family

The new MINIs are designed for a connected lifestyle. Features like smartphone integration, remote software upgrades, and in-car weather keep you informed and in control. The MINI App lets you remotely check battery status (for electric models) or lock/unlock your car for added convenience.

Pricing and Availability

The MINI Cooper S starts at INR 44,90,000 (ex-showroom) and will be available in ten striking colors. The all-electric MINI Countryman starts at INR 54,90,000 (ex-showroom) and comes in nine color options. Both models can be booked at MINI-authorized dealers across India or through the website. Deliveries will begin in September 2024.

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