Ford’s AI voice assistant is coming later this year, L3 driving in 2028
Ford's new AI-powered voice assistant will be rolling out to customers later this year, the company's top software executive said at CES today. And in 2028, the automaker will introduce a hands-free, eyes-off Level 3 autonomous driving feature as part of its more affordable (and hopefully more profitable) Universal Electric Vehicle (UEV) platform, set to launch in 2027.
Most importantly, Ford said it would be developing a lot of the core technology around these products in-house in order to reduce costs and retain greater control over. Mind you, the company isn't creating its own large-language models or designing its own silicon, like Te …