Snoop Dogg, Martha Stewart, and Bic are somehow all involved in this weird iPhone case
Bic, the company best known for ballpoint pens, razors, and lighters, has just revealed a collaboration that no one could have possibly had on their 2024 bingo cards. Its new Hold the Phone case has a molded cutout on the back to hold one of Bic’s EZ Reach lighters, specifically those designed by Martha Stewart and Snoop Dogg as part of a collaboration with the company.
Just two color options will be available starting today at 10AM ET in limited quantities: a blue version designed to complement the EZ Reach lighters Martha Stewart helped design and a purple one for Snoop Dogg’s. They’re $49.99 each, made of urethane rubber, and Bic recommends letting the lighters cool for five seconds after use before inserting them back into the case....