TikTok is testing AI-generated search results
TikTok is testing a more robust search results page, including using generative AI. The feature appears to be a new and is called “search highlights.”
A snippet of AI results appear at the top of some search results pages, and clicking into the section opens a new page with the full response. In quick tests, I was able to find AI results for queries about recipes or topics like “best laptops 2024.”
A page explaining the results says that the material is generated using ChatGPT, and that TikTok displays the content “when [the algorithm] finds them relevant to your search.” The feature appears to be limited so far: not all queries have AI...