These 13 tech giants have the best mottos to explain their plans for world domination

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You can learn a lot about a person from the way they describe themselves. And the same is true for the biggest companies in tech. 

Most companies have a mission statement — something that guides their business practices and strategy, at least in theory. 

Some of these mission statements, like Facebook's and Google's (no, it's not "don't be evil"), are well known. Others, like Amazon and Apple's, are less so.

The best of these corporate credos explain exactly what a company does and how investors and customers can expect it to act, while poorly drafted statements can reveal deeper problems of identity and focus. 

Here are the mission statements of 13 of the top tech companies:

Amazon's mission hints at its world-ruling ambitions: "It's our goal to be Earth's most customer-centric company, where customers can find and discover anything online."

Reuters

Apple's mission statement is pretty dull. This one is current as of about 2013.

Robert Galbraith/Reuters

"Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad."

 

Google's mission statement is straightforward and hasn't changed since 1998: "Google’s mission is to organize the world’s information and make it universally accessible and useful."

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