Young Swiss are using AI more and more

The use of artificial intelligence (AI) tools such as ChatGPT has become commonplace among young people, with a third using them every week, according to the Zurich-based JAMES 2024 study. While these tools are practical, experts say that a sound critical mind is needed if they are to be used in a healthy way. Every two years since 2010, the Zurich University of Applied Sciences (ZHAW) has been analysing young people’s use of the media. The study, called JAMES (the French acronym stands for Youth Media Activity Survey Switzerland) and commissioned by Swisscom, looks at the leisure and media behaviour of almost 1,200 people aged between 12 and 19. New this year: AI tools such as ChatGPT. These were used on a weekly basis by a third of the young people surveyed in 2024. AI is mainly used as a source of information. It is easier to use than search engines – all you have to do is ask it a question to get a clear answer. But how reliable are these answers? Even if these tools are ...