Swiss tourism sector can expect slight boost this winter

Swiss tourism is set to grow in the course of the 2024/25 winter season, with overnight stays set to increase by 0.8% to 18.1 million, according to projections published by Bak Economics on Monday. Visitors from neighbouring countries remain the main driver of growth. American tourists are expected to continue to flock during the winter season, after an unprecedented presence during the summer season. In fact, the US even overtook Germany as the leading country of origin for foreign guests this summer. Over the coming winter, overnight stays from distant markets are expected to rise by 3.6%. +Get the most important news from Switzerland in your inbox American interest in Switzerland comes at just the right time when European demand is weakening. The sluggish economy and the strong franc are holding back tourists from Europe. A trend reversal is not yet perceptible. Economists are forecasting a 0.3% drop in overnight stays by European guests. Domestic demand is expected to remain ...