Content of voting booklet found to often decide Swiss votes

The content of the voting booklet makes a difference of more than 15 percentage points on voting behaviour and hence voting results, according to a survey. This percentage is almost always decisive. +Get the most important news from Switzerland in your inbox The effect concerns voters from all political camps, shows the study, led by political scientist Oliver Strijbis. The content of the poll booklet, however, has the greatest influence on voters in the political centre. "Those who vote at the poles generally have a more preconceived opinion and are less open to other arguments and messages," explains communications strategist Marianne Affolter, director of Kampagnenforum, which commissioned the study to determine the possible effect of voting documents. + Swiss found to be gullible regarding fake news "The results analysed show that opponents and supporters should pay as much attention as possible to the wording of the text in the voting documents," Affolter said. "The text in ...