How a Swiss farming simulator became a global gaming phenomenon

The latest edition of computer game Farming Simulator has sold over six million copies, cementing its place as a global hit. Behind the success is Giants Software, a company based in Schlieren in canton Zurich. The story began in 2004 when computer scientists Christian Ammann and Stefan Geiger set out to create their own video game. With limited online resources, they built their own game engine, but they still needed a unique idea. A suggestion from a friend – a farming simulator – initially met with scepticism. Neither Ammann nor Geiger had a farming background or a passion for tractors. Yet, they recognised its potential. Farming, they realised, is a deeply emotional subject, and realistic simulators were making a comeback. A German publisher liked the concept, and the first edition of Farming Simulator launched in 2008. It was an instant success. Building depth with each edition Following the game's initial success, Giants Software began releasing regular updates. Each new ...