Swiss Rolex Submariner watches reach nearly $50 billion in total market value

The total market value of all Rolex Submariner watches ever made is almost $50 billion (CHF44 billion), based on analysis of the first-ever release of production data by the Swiss watchmaker. Nearly four million Submariner and Sea Dweller diving watches were produced between 1953 and 2020, according to a company-authorised book entitled Submariner: The Watch that Unlocked the Deep. + Get the most important news from Switzerland in your inbox Subdial, a UK-based second-hand trading platform, estimates that at current prices those watches are worth about $46 billion. That figure rises closer to $50 billion if Submariners made after 2020 are included. The figures underscore the value retention of some Rolex watches. Scores of models trade above their retail prices on the secondary market even though Rolex makes more than one million timepieces per year, according to analyst estimates. The Submariner, produced for more than 70 years, was designed for deep-sea divers, though it’s now ...