How AI is affecting Switzerland’s creative workforce

Workers in creative industries are feeling the pinch in a Swiss economy that’s expected to take massive advantage of artificial intelligence-based technologies. It’s part of a shifting global job market where the gains and losses due to AI are coming to light. Switzerland is set to benefit from AI more than any other European country, with potential to grow the country’s GDP by as much as 11%, according to multiple studies. The country’s finance and pharmaceutical industries are expected to gain the most, but other sectors will also see transformation. People working in creative and highly skilled fields such as writing, programming and visual design are feeling the effects of a job market upheaval that is already underway. "Generative AI has caused one of the biggest technology shocks in recent times. It is inevitable that it will have repercussions on people and businesses," says Ozge Demirci, a researcher at Harvard Business School and author of international research on the ...