Hamilton and Mercedes light up Fifth Avenue!

Mercedes and Lewis Hamilton – supported by team partner WhatsApp – staged a spectacular takeover of Fifth Avenue in New York City on Monday.

The seven-time World Champion revved up the excitement as he slipped into the driver's seat of his 2021 W12 and indulged in the first-ever live demonstration of an F1 car on the streets of Manhattan.

Amidst the towering skyscrapers and bustling cityscape, Hamilton didn’t mess around as he unleashed the full fury of his championship winning beast and showcased the adrenaline-fueled thrills of Formula 1 to fans in the heart of the Big Apple.

With smoke swirling and rubber burning, the crowd erupted in exhilaration as the Briton skillfully executed a series of burnouts and donuts that ramped up the excitement.

"That was epic!” commented Hamilton. “It has always been a dream of mine to drive an F1 car down Fifth Avenue in New York City.

“Seeing the crowds and everyone's excitement was awesome. To do something like this, when you think about the incredible history of this city, is incredible!”

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