K-Pop Star Rosé Teams With Levi's For Multi-Year Global Partnership

Rosé has partnered with Levi’s on a multi-year global deal!

The 29-year-old Grammy-nominated K-Pop star is continuing to work with the fashion brand, and even extending their collaboration, with even more to come.

Keep reading to find out more…

“Rosé embodies the originality and self-expression that have been at the heart of the Levi’s® brand since its founding,” the brand shared in a statement. “As both a member of the renowned South Korean girl group Blackpink and solo artist, Rosé has developed a unique personal style and artistic vision while earning fans from across the world. The partnership supports the Levi’s® brand’s continued global expansion of its women’s business, while celebrating Rosé‘s creative identity and cross-cultural influence.”

Rosé recently co-starred in the Levi’s Super Bowl commercial for the “Behind Every Original” campaign, and her own “Backstory” video just debuted. Watch here!

“When I’m creating something new, I try to start with myself,” the singer says in the video. “Every project begins with a clear vision. When you believe in something, you can’t help but share it with the world.”

As part of her partnership with Levi’s, Rosé will have an exclusive product collab coming out later this year, “bringing Rosé‘s creative vision to life through style-driven Levi’s pieces.

Check out the gallery for more photos from Rosé’s Levi’s campaign…