Did the Olympics turn you into a women’s hockey fan? You’re not alone—and StubHub has a new site for you

Gold-medal moments for American athletes abounded at the 2026 Winter Olympics. Among a slew of highlights, Alysa Liu brought the U.S. Olympic gold in singles figure skating for the first time since 2002, Breezy Johnson and Mikaela Shiffrin topped the podium in Alpine skiing. The Paralympics, which start March 6, will likely see more medals for women athletes, and many of them will be celebrating in Las Vegas this summer.

But data from ticket exchange and resale site StubHub shows that the U.S. women’s hockey team’s triumph over Canada for gold in Milan will have a lasting effect on attendance at Professional Women’s Hockey League games.

The company’s internal data shows a 38% year-over-year increase in demand for tickets to Professional Women’s Hockey League games for the first eight weeks of 2026, buoyed by an overnight spike following the U.S. women’s team winning gold. Demand for PWHL tickets is up nearly 60% compared to pre-Olympic levels.

Strong demand for women’s sports is why StubHub is launching HerSportsHub, a centralized site for buying tickets to women’s sporting events via the platform.

“When people get inspired by a big moment — whether it’s the Olympics or a breakout season — they don’t just watch,” Jill Gonzalez, StubHub’s head of consumer, product and technology communications, told Fast Company in a statement. “They want to be there and StubHub’s role is to make it as easy as possible to get in.”

It’s not just hockey. Fans will have easy access to resale tickets for the Women’s National Basketball Association (WNBA), National Women’s Soccer League (NWSL), National Collegiate Athletics Association (NCAA) Women’s Basketball, and more.

The launch leaves plenty of time for hockey fans to get to a PWHL game before the season ends in April, and comes just in time for March Madness (women’s games start March 18), the NWSL season starting on March 13, and the WNBA season tip-off on May 8.

All those sports gained new fans after the 2024 Paris Olympics. In 2024, StubHub says, demand for WNBA tickets surged 360% over 2023, and 150% for the NWSL over 2023.

“Women’s sports are a fixture, and more fans are showing up every day,” Gonzalez told Fast Company. “HerSportsHub is a dedicated space to find the games they care about most and turn that excitement into a live experience.”