No cultural taboo: The rich go for gold loan as metal soars

India's gold loan sector is evolving rapidly and redefining the way wealth is perceived and leveraged. Historically seen as a specialty service, it is now a popular financing option for the well-to-do. The prevalence of loans over ₹5 lakh is a clear indicator of this cultural evolution. This phenomenon is largely propelled by soaring gold prices and progressive government policies.