Apple March event live blog: Every new product as it happens
Aside from the launch of the AirTag 2 last month, it’s been a quiet year for Apple so far. But all that’s about to change this week. On Wednesday, Apple will hold a “special experience” in London, Shanghai, and New York City following a “big week” of announcements that all kick off on Monday.
Macworld will be on site in New York City for whatever Apple has planned, but until then, we’ve got two days of announcements. So stay tuned to this page for full coverage all week long.
Apple
30 minutes away!
The first round of new products should arrive at the top of the hour on Apple.com and the Apple Newsroom. iPhone 17e? iPad Air? MacBooks!? We’ll know soon.
First products expected at 9 am ET
Based on previous announcements, we expect Apple to unveil the first of its new products on Apple.com at 9 am ET (6 am PT/2 pm GMT). So stay tuned!
A MacBook under $599?
Bloomberg’s Mark Gurman reports that Apple believes its new MacBook is “incredible value” and that it will “drive a serious number of switchers from Windows machines and Chromebooks.” This could just be Apple’s own hype machine at full tilt, but it could also signal that the new MacBook will be cheaper than we think. Could $499 be possible?
Apple Stores ready for big crowds
According to Bloomberg’s Mark Gurman, Apple expects a “major rush” of customers at its stores following this week’s announcements. I assume that’s because everyone will want to check out the new low-cost MacBook, because I doubt people will be rushing to get a look at the M4 chip in the iPad Air.
Apple March 'experience' event: What to expect
While Apple is promising a week of announcements, that really just means Monday, Tuesday, and Wednesday. But those three days will be filled with lots of new products. We’re expecting numerous updates to existing devices, including:
Welcome to the Apple experience live blog!
Starting this morning, Apple will unveil a variety of new products over the course of the next three days. We expect products to arrive at 9 am ET, so stick around for the news, come back for the analysis of what Apple releases, and check out our social media sites (Facebook, Threads, and Bluesky) to join the conversation.