‘Send Help’ Leads Lethargic Super Bowl Weekend At The Box Office With $10M – Friday PM Update

We always knew it was going to be slow, the question is by how much. Right now, 20th Century Studios’ Sam Raimi movie Send Help is eyeing $10M second weekend at 3,475 sites after a $3M second Friday. If that keeps in line, that’s a -48%, which is pretty damn good for a genre movie. […]