OpenAI launches Frontier after Claude Cowork — could it replace Salesforce and Workday? What it does and why it matters

OpenAI launches Frontier, an AI agent platform designed to automate workflows across Salesforce, Workday, and enterprise software. Enterprise SaaS stocks plunged 14%. This "Agentic OS" automates complex workflows. It replaces costly seat-based licenses with outcome-based AI compute. While Anthropic’s Claude Cowork gained an early lead in personal productivity and "digital colleague" workflows, OpenAI Frontier is built for architectural scale. Frontier manages autonomous fleets across Salesforce and Workday data silos. It cuts administrative costs by 65%. Unlike Claude Cowork, it offers a central control plane. Businesses now "hire" AI agents.