YouTube Will Give The Oscars “A Little Bit Of A Zhuzh-Up”, Exec Says; ‘Iron Lung’ Smash Is Both “Scary” And “Fruitful For The Industry”

Kim Larson, global managing director and head of creators at YouTube, said the Google-owned video platform is planning to give the Academy Awards “a little bit of a zhuzh-up.” Asked during a panel Wednesday at NATPE in Miami about the 2029 kickoff of the rights deal, Larson said, “So, this is an event, you guys! […]