Peyton Manning, Shane Gillis, Post Malone Star in New Bud Light Super Bowl Ad
Every year, Bud Light goes big for the Super Bowl, debuting an ad campaign that is often one of the most talked about of Super Sunday.
Last week, Bud Light teased this year's ad, starring NFL legend Peyton Manning, comedian Shane Gillis and recording star Post Malone. On Friday, the full commercial, titled "Keg," was unveiled.
Big names tapped for 'Keg'
The three stars of the minute-long ad are Bud Light veterans. This is Post Malone's fifth Super Bowl commercial with the brand, while it's the third for Manning and second for Gillis.
In the commercial, the three men are attending an outdoor wedding when suddenly a Bud Light keg gets loose and begins rolling down a hill. At this point, all sorts of hijinks and mayhem breaks out, with Gillis playing the role of hero, saving the beer for all partygoers.
“As the Official Beer Sponsor of the NFL for over 20 years, creating an iconic Super Bowl campaign is an opportunity we don’t take lightly. This year, our ‘Keg’ TVC and overall plan is set to create a memorable Super Bowl LX weekend for NFL fans across the country," said Todd Allen, Bud Light's SVP of Marketing, in a press release shared with Men's Journal.
"Whether you’re watching our hilarious ‘Keg’ spot with Posty, Shane and Peyton, getting $60 off your keg for Super Bowl Sunday or attending our Post Malone and Buddies show in San Francisco, there’s no doubt Bud Light is here to make Super Bowl LX an epic experience.”
There's a giveaway to go with new 'Keg' ad
In honor of the upcoming 60th Super Bowl, Bud Light is offering customers 21 and over nationwide $60 off their purchase of a Bud Light keg.
Fans 21+ will be asked to scan a designated QR code when purchasing their keg to learn more about redeeming the offer, which runs through Super Bowl LX next Sunday.
Additionally, customers purchasing a pitcher or bucket of Bud Light will have the opportunity to get a $10 discount at participating bars across the country. You can learn more about the rebate here.
Finally, this Sunday, Feb. 1, Bud Light is inviting Patriots and Seahawks fans 21 and over to go to their team's home stadium for the chance to win a keg of beer or a grand prize of two Super Bowl LX tickets. Whichever team wins the Super Bowl will then be able to tap the Bud Light kegs to share at a celebration with fans on parade day.
