Swiggy flags quick commerce growth impact from irrational competition, bulk order cannibalisation

Swiggy said fierce and often "irrational" competition slowed order growth at Instamart, especially for low average order value (AOV) segments. Losses widened as the company avoided deep discounts and low-margin volumes, despite strong growth in total order value. Swiggy prioritised sustainable demand over short-term gains, even as rivals cut prices aggressively.