Competitive intensity increases as etail majors take on qcomm aces

Competition in the quick commerce sector is getting even more intense as Amazon and Flipkart step up discounting to challenge Blinkit, Zepto and Swiggy Instamart, triggering a fresh price war. Discounts rose to 55% in January, with Amazon Now matching Zepto, while Flipkart XtraSaver boosts bulk promotions.