Anti-Trump message lights up Davos ahead of president's big speech

A sign protesting President Donald Trump lit up a mountain near Davos, where the U.S. leader was expected to address the World Economic Forum on Wednesday.

NBC News White House correspondent Peter Alexander noted that reporters first noticed the "No Kings" sign in Switzerland about the time Trump began his Tuesday remarks in the White House briefing room.

"As President Trump began his news conference stateside… in Davos, we spotted the words 'NO KINGS' - in all caps - glowing on the mountainside overlooking the World Economic Forum site where Trump speaks tomorrow," Alexander explained.

The "No Kings" protests were the most attended one-day demonstrations of Trump's second term so far. Trump experienced a 133% increases in protests against him in 2025 when compared with the first year of his first term.