BCCI bags Rs 270 crore AI sponsorship deal for IPL

The BCCI has inked a significant Rs 270 crore sponsorship deal with Google's AI platform Gemini. This partnership will span three years, beginning with the 2026 Indian Premier League. The agreement highlights the growing interest of artificial intelligence companies in Indian cricket. Gemini's rival, ChatGPT, is also a sponsor of the ongoing Women's Premier League.