P.F. Chang’s Gets Festive With a New Holiday Menu and ‘Light the Fire’ Brand Reboot
P.F. Chang’s is heading into the holiday season with a lineup that blends seasonal favorites, bold flavors, and a full brand reintroduction built around the energy of the wok. The national chain unveiled a limited-time holiday menu alongside its new “Light the Fire” platform, a brand direction that leans into fire as both a culinary technique and the emotional spark that drives connection at the table.
What's On the Holiday Menu
The refreshed holiday menu anchors the rollout with returning favorites and new dishes centered on warmth and indulgence. Longlife Noodles & Prawns are back, wok-tossed with chili butter and prawns. New options include Miso Lobster Dumplings, filled with lobster, shrimp, scallions, and carrots, and offered with either miso butter or chili butter. A Butternut Squash Dumpling joins the lineup with a velvety squash filling, rich miso butter sauce, and fresh chives. For heartier appetites, the Black Pepper Filet features sliced beef filet with shiitake mushrooms, onions, shishito peppers, black pepper sauce, and Togarashi spice. And for dessert, the Butter Cake brings miso caramel and vanilla ice cream to a golden, shareable finish
The drink menu gets its own seasonal treatment. P.F. Chang’s is adding a non-alcoholic Apple Spice Refresher and two new cocktails to its $8.99 Cocktail Collection: the Frosted Cranberry Cosmo, made with Ketel One Vodka, Triple Sec, white cranberry juice, and lime. and Apple Spice & Everything Nice, a Maker’s Mark blend with apple, cinnamon, lemon, and bitters. Paired with lunch specials from $13.99 and dinner favorites from $16.99, the menu underscores the brand’s push to deliver value while expanding variety.
The broader relaunch comes through the “Light the Fire” platform, a brand initiative that reintroduces P.F. Chang’s through the lens of the wok—the central element of every kitchen in the restaurant’s system. The platform highlights fire as an expression of culinary craft and a symbol of connection, warmth, and authenticity. “At P.F. Chang’s, fire isn’t just how we cook, it’s our signature, our spectacle, our soul,” said Sonika Patel, the brand’s Chief Marketing Officer, in the release.
The campaign is rolling out across digital and connected TV through the end of the year, spotlighting dishes like Longlife Noodles & Prawns and the new seasonal cocktails. The brand is also leaning into influencer-led content around Longlife Noodles, celebrating the noodle-pull tradition across social platforms and tapping into its community of fans around the holidays
For diners looking for a festive meal, a seasonal drink, or a familiar favorite with a refreshed feel, P.F. Chang’s holiday menu and brand reboot aim to serve all three.