Meesho IPO: How the women-powered platform left Amazon and Flipkart chasing discounts

Meesho has emerged as India’s largest e-commerce marketplace by tapping millions of value-conscious shoppers in small towns. Built on low prices, unbranded goods and a zero-commission model, it now dominates non-metro India, driving massive user and order growth while Amazon and Flipkart race to catch up in the hinterland.