These 29 brands almost never go on sale, except around Black Friday and Cyber Monday

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There's not much to celebrate about reaching the end of a long weekend — except, of course, the fact that it's Cyber Monday.

In all our preparation, we've came away with a theory: fewer people want to shop from retailers who declare every minor holiday a reason for a "blowout sale." Most of us are more interested in buying from brands who rarely ever have sales, besides circa Black Friday and Cyber Monday.

A fleeting offer creates a sense of exclusivity and makes discounts feel genuinely exciting. It's a classic luxury play — fewer sales begets higher demand, and when a deal does appear, it stands out. And being that it's Cyber Monday, this is potentially your last chance in 2025 to see the lowest prices these brands will ever offer.

In many cases, the deals are the same ones they offered on Black Friday. For others, Cyber Monday's sale prices are even better than Black Friday's because brands want to clear old stock and make room for new winter styles.

Below, we've rounded up all the brands that rarely offer significant discounts, along with everything you need to know about their Cyber Monday sales. Our team surveys thousands of Black Friday and Cyber Monday deals every year, but these are the promotions we're actually amped to see. Check back throughout the day as we update this list with any changes or new offers that drop.

For more of our coverage, don't miss our expert guide to the best Cyber Monday deals happening right now across every category.

Alex Mill: Up to 40% off

Shop Alex Mill's Cyber Monday sale

You can find occasional end-of-season sales at Alex Mill, but the biggest sale of the year is always its "Friday-ish" sale. This year, it includes staples like the women's cotton cardigan, super-giftable accessories, and more. Shop the men's sale and the women's sale.

Alo Yoga: 30% off sitewide

Shop Alo Yoga's Cyber Monday sale

Alo usually only holds two sales a year; Its "Aloversary" sale happens in the spring, while its Cyber Monday sale is happening now. Both feature 30% off sitewide, including both new arrivals and the sale section. We love the brand's leggings, but definitely don't sleep on its snow-bunny-inspired outerwear, either.

Apple TV: 54% off your first 6 months

Sign up for Apple TV's Cyber Monday promo

Apple TV's Cyber Monday deal gets you 54% off the first six months of service for new and eligible returning subscribers. This drops the monthly price from $12.99 to $5.99 for the first half of the year, which is about $42 in savings. After the six-month promo ends, the plan renews at the standard rate (currently $12.99 a month), but you can cancel anytime before then.

Article: Up to 40% off furniture

Shop Article's Cyber Monday sale

Article is known for its modern take on Mid-century furniture design. The brand rarely has sales, but right now you'll find some of the best Cyber Monday furniture deals we've seen on living room furniture like sofas and credenzas, bedroom furniture, and more.

Away: 25% off sitewide

Shop Away's Cyber Monday sale

This is Away's one major sale of the year. You'll occasionally find deals on certain products throughout the year as well, but this is your big chance to save on the brand's viral luggage. We especially love its signature hard-shell suitcases and packing accessories.

Cuyana: 30% off almost everything

Shop Cuyana's Cyber Monday sale

Black Friday and Cyber Monday are pretty much the only times of year you'll find Cuyana's elegant leather bags and accessories on sale. The classic Easy Tote is our absolute favorite from the brand (both with and without a zipper), and it's the first time we've seen it on sale this year. Just note that not all colors are included.

Disney Plus with Hulu: Select bundles are up to 60% off

See the Disney Plus with Hulu Cyber Monday sale

The standout offer in Disney Plus and Hulu's Cyber Monday promotion is a steep discount on the ad-supported bundle, giving new and eligible returning members more than 60% off their first year. With this deal, the bundle's monthly cost drops from $12.99 to $4.99 for 12 months. Disney is also offering a rare price cut on the ad-free bundle: subscribers can lock it in for $14.99 per month for a year before it returns to its regular price (currently $19.99 a month). That works out to a monthly savings of about 25%.

Hill House Home: 25% off everything

Shop Hill House Home's Cyber Monday sale

Hill House Home's annual sale typically takes place around Black Friday. The brand still offers a sale section year-round, so it's not that you can never get discounts, but it's rare for the whole site to be on sale. Use the code EVERYTHING25 to shop our favorites like the brand's signature Nap Dress, ultra-feminine jackets, and other bestsellers.

Jenni Kayne: 25% off everything and $50 back if you spend $250

Shop Jenni Kayne's Cyber Monday sale

Known for its luxe cashmere and classic wear-forever sweaters, Jenni Kayne is an unsurprising favorite of Meghan Markle and the Reviews team alike. The brand does have seasonal sales and promotions around big holidays, but it's definitely not common to find its bestsellers on sale. We've seen discounts go as low as 40% at Jenni Kayne, but typically those promotions are on out-of-season items. This sale is across the whole site, and includes $50 back if you spend $250.

Jones Road: 25% off minis and up to 20% off everything else

Shop Jones Road's Cyber Monday sale

Jones Road's inaugural Cyber Monday sale includes 25% off its Mini Miracle Balms, and then everything else is on a buy-more, save-more deal with 10% off any purchase under $75, 15% off if you spend $75 to $100, and 20% off if you spend $100 or more.

I love Jones Road's makeup (that's me and my favorite products in the picture up there) because its gives me a natural look while hydrating my skin. The Miracle Balms I mentioned above are my number one, but don't sleep on its foundation if you like lightweight coverage.

L.L.Bean: 15% off everything

Shop L.L.Bean's Cyber Monday sale

L.L.Bean rarely offers discounts of more than 10%, so its Cyber Monday sale, with 15% off everything, is actually quite a solid deal. You can save on popular (and extremely giftable) items like the Boat & Tote and rarely-discounted styles of Wicked Good Slippers.

lululemon: Up to 50% off

Shop lululemon's Cyber Monday sale

Lululemon's Cyber Monday sale is an exciting one every year. It's one of the few times you can save on the brand's more popular styles with discounts up to 50% off. You can also shop by price points, so you can see items under $50 (or any other price point). You can shop leggings, bags, sweatshirts, and more on sale.

Margaux: 20% off everything

Shop Margaux's Cyber Monday sale

While Margaux's semi-annual archive sale is a great chance to score discounts on retired (or retiring) styles and colors, there's only one sale a year that includes all of their shoes. Right now, you can shop its cult-favorite flats, extremely elegant boots, and sleek loafers for 20% off.

Masterclass: Up to 50% off subscriptions

Shop Masterclass' Cyber Monday sale

Masterclass is an online learning platform where you can take classes from celebrities and the world's foremost experts and business leaders. All three annual membership options include access to more than 200 online courses, but the key difference is how many devices you can use with each plan: Standard allows one device, Plus allows two, and Premium allows up to six. Plus and Premium also let you download content to watch offline, while Standard does not.

Naadam: Up to 50% off cashmere

Shop Naadam's Cyber Monday sale

Our team has been a fan of Naadam's affordable cashmere for years. We started testing them about 7 years ago, and our resident cashmere-obsessed style editor is still a big fan today. Check out Naadam's best sale of the year, with discounts on men's and women's cashmere sweaters and accessories.

Nordstrom: Up to 60% off (in rare cases, even more)

Shop Nordstrom's Cyber Monday sale

Nordstrom typically has two major sales of the year (the Half-Yearly Sale and the Anniversary Sale), plus big Black Friday and Cyber Monday sales. This year you can save up to 60% off pretty much every category, including men's clothing and shoes, women's clothing and shoes, home, beauty, and more.

Parachute: 25% off everything

Shop Parachute's Cyber Monday sale

Parachute typically only has two big sales a year, with the occasional promotion running in between. Right now you can get 25% off sitewide, which means a great deal on some of the best bedding we've tested. We love its percale sheet sets and its down comforters and mattress toppers.

Quince: Up to 30% off select styles

Shop Quince's Cyber Monday sale

Quince only hosts one other sale other than Black Friday and Cyber Monday. The catch? Its deals only last for a 24-hour period before they switch over to a new batch. Today's Cyber Monday sale is the last chance to shop select items at lower prices — then they go back up for the foreseeable future. Pay close attention for certain cashmere sweaters, linen sheets, or lightweight luggage to be included.

Reformation: 25% off plus free shipping

Shop Reformation's Cyber Monday sale

Whether you're shopping for a cozy sweater or a special dress to wear to an upcoming wedding, Reformation's got it all. This 25%-off sale offers a rare opportunity to save on the brand's bestsellers, including it's famous recycled cashmere.

Silk & Snow: Up to 30% off bedding, furniture, and mattresses

Shop Silk & Snow's Cyber Monday sale

We love Silk & Snow most for its famous easy-assembly bed frames, but we are also big fans of its mattresses. Both are discounted significantly right now, which is a rare occurrence for the brand. If you're buying a mattress, you can save up to $300 off, with some including a free sleep bundle.

SKIMS: 30% off sitewide

Shop SKIMS' Cyber Monday sale

SKIMS fans already know that the brand only has two big sales a year. Right now, its Black Friday sale is offering 30% off sitewide, even on new arrivals. This sale does, however, exclude the SKIMS x Nike collab and a few other collaborations.

Spanx: Up to 50% off

Shop Spanx's Cyber Monday sale

Spanx has a couple of seasonal sales a year, but it's rare to see such good discounts on bestsellers, like 30% off Air Essentials (pictured on the left) and denim (pictured on the right). Of course, the brand's famous shapewear is also on sale, but we're more partial to its clothing.

Rothy's: Up to 30% off

Shop Rothy's Cyber Monday sale

We are huge fans of Rothy's, the direct-to-consumer startup that got famous for making comfy flats out of recycled water bottles. The brand has stayed true to its original identity by continuing to use recycled materials, but now they have so many other styles to choose from. Check out our favorites: the cozy clogs, comfy loafers, and adorable Mary-Janes.

Vuori: Up to 50% off, plus freebies

Shop Vuori's Cyber Monday sale

On this Cyber Monday, Vuori is doing a promo where you can earn a free Vuori Zipper Pouch when you spend over $150, or get a free Vuori Tote Bag and Zipper Pouch when you spend over $250. That's not super exciting to us, so where we're really focused in the brand's sale section. While you can shop it year-round, we've noticed some really good and unexpected deals popping up around this period as the brand starts to phase in new colors, materials, and styles. Shop the women's sale and the men's sale to scoop up everything from joggers to jackets.

Nugget: 10% off the Original Play Couch

Shop Nugget's Cyber Monday sale

The Nugget Original Play Couch holds a special place in the hearts of parents and kids. Nugget's play furniture exploded in popularity over the last five years. But until now, Nugget has never offered a discount on individual play couch purchases. It retails for $249 to $289, depending on the cover you choose, so you can save $25 to $29 with this deal. We also love the 10% off Big Orange Box Set promotion for two Nuggets or a Nugget and Chunk ottoman. Nugget launched this deal last year, and it's become a mainstay.

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Shopping for more discounts today? Check out our coverage of all of the best Cyber Monday deals.