General Mills Just Dropped All New Wickedly Good Treats
Whether people can belt every lyric of “Defying Gravity” or just want to be part of that “Popular” pop culture moment, Wicked has become more than just a musical spectacle. Ahead of Wicked: For Good’s debut, General Mills revealed even more colorful food that fans cannot wait to devour.
Food brands leverage creative collaborations. Movies, celebrities and even social media trends influence new products on the shelf. Last year, Betty Crocker launched several colorful desserts in collaboration with the Wicked movie. As the second installment hits theaters, additional General Mills brands are celebrating the beloved characters.
Available now, two new, limited-edition Wicked-themed cereals hit the shelf exclusively at Walmart. The cereals are priced two mid-size boxes for $7 or two family size boxes for $10.
Elphaba Caramel Apple is a vibrantly colored caramel apple flavored cereal. The bold crunch is quite satisfying, while the sweetness is a little wicked. Glinda Good Berry captures the sweetness of the good witch with her signature pink color. The strawberry juiciness casts a spell over everyone’s tastebuds. It will be a quite popular choice.
General Mills
Another new Wicked-inspired treat is Pillsbury Shape Cutout Cookies. The pink and green cookie dough is accented with Elphaba’s signature hat and Glinda’s glittery crown. These colorful desserts follow Pillsbury’s new Halloween treats. It seems that the ready to bake cookie offerings have been sprinkled with some tasty, colorful spells. The Wicked cookies have a suggested retail price of two packages for $7.
Speaking about these new items, Susan Pitt, Brand Experience Director at General Mills said, “After seeing how much fans loved last year’s Betty Crocker and Wicked collaboration, we knew we had to go even bigger for the sequel with more General Mills favorites and more creative ways to bring that home. Whether you’re baking with your bestie, planning a Wicked: For Good-themed watch party for the family, or just channeling your favorite witch in the kitchen, each offering is made to help fans stir up a little everyday magic as excitement builds for the big-screen release.”
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The new cereals and Pillsbury cookies join the returning favorites, Betty Crocker Mix-to-Reveal Cupcake Kits and Cookie Dough Pop Kits. The food brand has enhanced the flavor to make these dessert pop even more magically. The little extra surprise in every bite makes people hungry to reveal the secret. The specialty kits are available in late-August and have a suggested retail price just under $6.
Since no good deed goes unpunished, time is short to enjoy these General Mills Wicked: For Good treats. A few bites of these delectable desserts will bring magic to every day.
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