Europe’s too hot, too crowded; Could this be the end of Australia’s Mediterranean holiday dream?
Heatwaves and overtourism are prompting Australian travellers to ditch the traditional July-August European summer. Travel companies report a significant shift towards cooler, quieter months like April, May, and September. Bookings for peak season destinations like Italy and Croatia are down, while off-season demand surges, indicating a rapid adaptation to climate change and overcrowded hotspots.