Best Cruelty-Free Makeup for Mature Skin | PETA

Published February 20, 2025 by Elizabeth Brion. Someday, it may happen to you: You’ll make up your face with all your reliable favorites, look in the mirror, and think, “Why does it look like I drew all over my face with crayons?” Whether you’ve developed visible aging signs such as wrinkles or not, the texture of your skin changes when you reach a certain age (for me, it was 52), and it may be time to unlearn everything you know about what works for you. This guide to vegan and cruelty-free makeup for people with mature skin and women over 50 will help you get started.General Makeup Tips for Women Over 50The most important things I’ve had to keep in mind are:Don’t put anything powdery directly on your skin. It can accentuate even the finest lines and wrinkles.Avoid anything glittery or metallic. It has the same drawbacks, but worse.If the skin around your eyes is starting to sag, you may want to reconsider the dramatic cat’s-eye look and try simply lining your eyes, adding a tiny flic...