GTM Tags & Facebook Meta Pixels + Placement Tutorial

This article will guide you through the essentials of Google Tag Manager (GTM) tags and Facebook Meta Pixels. Understanding and implementing these tools is crucial for tracking and optimizing your digital marketing campaigns, ensuring you get the most out of your advertising efforts.Table of Contents:What is a GTM?How GTM WorksWhy You Need GTM on Your WebsiteWhat is a Facebook Meta Pixel?How Facebook Meta Pixel WorksWhy You Need Facebook Meta Pixel on Your WebsiteObtaining the GTM Code or Facebook Meta Pixel CodeFinding the GTM CodeFinding the Facebook Meta Pixel CodeChecking Your Website for Existing CodeAdding a GTM or Facebook Meta Pixel to Your WebsiteAccess the Backend of the WebsiteAdding the GTM Code to the WebsiteAdding the Facebook Meta Pixel Code to the WebsiteVerify Your GTM InstallationVerify Your Facebook Meta Pixel InstallationWhat is a GTM?Google Tag Manager (GTM) is a free tool provided by Google that allows you to manage and deploy marketing tags (snippets of code or t...