Meta Special Ad Category vs. Sensitive Ad Category - What's the difference? — Foxwell Digital

There’s been a LOT of gray area, misunderstandings, and simply an utter lack of communication with Meta’s Sensitive Ad Category that was announced in late 2024 and rolled out in January 2025. On top of the hush-hush nature of Meta and unclear documentation, the name is eerily similar to another restricted category within Meta, called Special Ad Category. The closeness in name, as well as some overlap in restrictions within the two categories have left marketers and ad buyers questioning what in the Meta could all of this possibly mean?We’re here to help. Huge shoutout to the Foxwell Founders Membership of 500+ expert ad buyers from 30+ countries around the world who have helped to decipher everything that these new (and old) restrictions mean for advertisers and how we can navigate moving forward.What are Sensitive Ad Categories and Why did Meta enact them?Meta’s updated ad policy via Sensitive Ad Categories specifically target websites (i.e. domains and the information on those landin...