Rs 1,000 crore & rising: Why Indian art is attracting serious investor interest

Ultra-high-net-worth individuals and NRIs are increasingly viewing luxury items like art, watches, and cars as appreciating investments alongside status symbols. Indian art auctions have surpassed ₹1,000 crore, marking a historic high, while watches gain popularity among younger investors. This shift reflects a changing wealth mindset, where lifestyle choices intertwine with financial goals in a diversified portfolio.