'Economic Blackout': How a 24-hour ‘blackout’ became America's rallying cry for change

A social media-driven 24-hour ‘economic blackout’ urged Americans to halt spending in protest against corporate power and political influence. Spearheaded by John Schwarz, founder of The People’s Union USA, the campaign drew mixed reactions. While some consumers participated, retailers reported no significant impact. Schwarz’s past legal troubles also came under scrutiny. Meanwhile, broader boycotts against companies scaling back diversity initiatives, including Target, continue to gain traction, highlighting growing frustration over corporate policies.