Skoda Auto India names Ranveer Singh as brand superstar to drive expansion

Skoda Auto Volkswagen India has signed Bollywood star Ranveer Singh for a one-year endorsement, marking its first celebrity partnership globally. This move aims to boost its image in India, focusing on the launch of the competitively priced Kylaq. The comprehensive marketing campaign includes various media outlets and aims to expand Skoda's market presence significantly.