ASW Conversations: Industry innovation and expanding relationships, with Johanna Smith
The automotive aftermarket has a knack for developing passionate professionals in the industry. Johanna Smith, director of sales and marketing at Associated Equipment is one of those such people.
With years of experience in the industry, Smith has worked for various companies, including Induction Innovations, Makita USA and Red Line Detection. Now at Associated Equipment, she is learning another set of new products, such as battery chargers and testers.
“I’ve always kind of had this balance between sales and marketing because I really like both,” Smith explained. “Being able to walk through and see things being made when I go to the office has been probably one of my absolute favourite parts since starting at the company.”
And she’s excited to bring that knowledge to her Canadian customers.
Ultimately, Smith’s passion for the industry stems from the relationships she’s built and the opportunities for innovation.
“I think our industry is amazingly open to change, and I think, again, that’s because of all the innovation in it,” she said.
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