Bears raise season-ticket prices an average of 10%

The Ben Johnson bill just came due for Bears fans.

Four weeks after hiring Johnson for a reported $13 million a year — making him the seventh-highest paid coach in the league — the Bears announced a 10% average increase in season-ticket packages for the 2025 season.

The Bears haven’t made the playoffs in the last four seasons — their 21-47 record in that span ranks 31st among the 32 NFL teams (behind the 19-49 Panthers). But paying top dollar to hire Johnson — the former Lions offensive coordinator considered one of the top candidates in the 2025 hiring cycle, if not the best — figures to ease the pain of the season-ticket increase for frustrated Bears fans. The Bears increased season-ticket prices 8% last season.

“A key step in our future football success is the hiring of Ben Johnson as the Head Coach of the Chicago Bears,” team president Kevin Warren said in a letter to season-ticket holders. “We are confident this decision will positively impact this franchise for many years.”

That’s not a new sentiment in the annual letter to season-ticket holders. But with Johnson’s lofty status, quarterback Caleb Williams to work with and significant draft capital and salary cap space, Warren’s message might resonate a little better with Bears fans this year than in the past. As Warren noted in his letter to season-ticket holders, the Bears have three of the top 41 picks in the upcoming NFL Draft (Nos. 10, 39 and 41).

“The future is bright,” Warren said, “and I am confident we are on target to build the Chicago Bears into a championship-caliber franchise celebrating sustained success our fans have earned and deserve.”