I tried Rare Beauty's new contour. It's even better than the brand's iconic blush for one reason.

• Rare Beauty has launched a contour line to complement its cult-favorite Soft Pinch Liquid Blushes.
• I tried the product and instantly became a fan. It's subtle and blends like a dream.
• It's also so easy to use that I'd say it's one of the brand's best makeup items.

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The one beauty trend I've never fully adopted is contour.

Sure, I understand the appeal. Over the years, Kim Kardashian and multiple beauty influencers have convinced me to try the sculpting technique.

But I always felt like I was getting it wrong.

I could never place the product just right to suit my face shape, and even the lightest shades looked orange on my skin. I was also constantly worried that I left a spot unblended.

However, Rare Beauty has convinced me to give contour another shot.

The brand released its $28 Soft Pinch Liquid Contour in late January, and after trying it myself, I think it's easily one of its best products.

Turning a $70 million blush formula into contour

Rare Beauty is massively popular for multiple reasons.

First, the brand was founded by actor and musician Selena Gomez. Her countless fans — 421 million followers on Instagram alone, for example — have been customers from day one.

Mainly, though, Rare Beauty is known for making genuinely good makeup. I've tried its tinted moisturizer, lipsticks, and more and have thoroughly enjoyed almost every product — as have hundreds of other beauty fans.

Its Soft Pinch Liquid Blush is especially groundbreaking. Rare Beauty "moved 3.1 million units" of the product in 2022 and earned around $70 million in revenue on the blush alone, Bloomberg reported.

Rare Beauty is seemingly capitalizing on that success with its latest launch.

"Soft Pinch Liquid Blush, but make it contour," the brand's website says.

It's made with a similar formula, bottled in the same matte packaging, and is sold in seven shades.

The brand says it's as airy and blendable as its famed blush. It's also supposed to be long-lasting, easy to use, buildable, and dimensional without being cakey or muddy.

Rare Beauty's new contour is good. I can vouch for it.

As Rare Beauty recommends, I apply tiny dots of the liquid contour on the hollows of my cheeks and blend with a dense but fluffy brush. Sometimes, I also apply a bit across my forehead, jawline, and nose.

It smooths out like butter, instantly adding a subtle shadow to my face. I want my contour to be dimensional but light — almost like "no-makeup makeup."

In my experience, this product effortlessly achieves that. I can keep it simple or apply more to get a stronger contrast. I find it extremely buildable.

I'm most impressed by how easy this contour is to use. I feel like I can't mess up the technique or go overboard, which I've worried about with the brand's blush.

For that reason alone, I'd say this contour might actually be a better product.

Personally, I find the fairest shade, Gentle, to be ideal for my pale skin. There are no hues of orange to be found.

If you prefer a subtle contour like me, you might need to reapply the product after a few hours of wear. I've noticed that it starts to fade by the end of the workday.

Still, if any brand could convince me to get on the contour train, it's Rare Beauty. Now, I'll just wait for everyone else to join me.