Kellogg’s Enlists a Dancing Rooster to Get Its Breakfast Groove Back

Kellogg's wants to put the swagger back into breakfast. The food giant has unleashed its refreshed rooster mascot, Cornelius, on the streets of Europe through a series of larger-than-life out-of-home activations, where he crows from the tops of buildings and train stations to wake up a new generation for breakfast. The new ads are part...