Curaleaf's Select THC gummies and seltzers don't reinvent the genre (but don't have to)

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage that pairs well with sports. Yes, even cookie dough whiskey.

We’re seeing the cannabis world evolve in real time. Since the introduction of the 2018 Farm Bill, engineers and growers have found a way to mimic the effects of marijuana with THC derived from hemp. Between that and legalization efforts at the state level, there’s never been a more robust selection of options,

That rising market crashed into another as THC-infused seltzers became one of the dominant avenues for delivering a healthier calm than beers can provide. Curaleaf dove in to the American market straddling the line of non-smokable cannabis products — giving us a classic lineup of seltzers while riding another high tide in THC products via gummy candies. The flavors are fairly basic, serving mostly as a platform to showcase the cannabis inside.

So do they live up to a rising standard across a still-booming industry?