Nontraditional wedding rings are becoming more popular, and there's one style you might see everywhere in 2025

• Statement wedding bands are rising in popularity, especially with younger generations.
• People are adding wavy gold pieces to their wedding ring stacks.
• One jeweler told Business Insider that these bands are often made to suit custom engagement rings.

Allysa Larson, 31, always dreamed that her engagement ring would feature a large, emerald-cut diamond.

What the influencer didn't realize is that pairing other bands with the statement shape can be a little difficult.

"The edges are sharp, so it's very hard to find something that really complements it," she told Business Insider. "I feel like I've always been on the search."

Larson wears the ring with her sparkling wedding band, a gold piece embedded with princess-cut diamonds. She loved how they looked together but wanted to add more jewels.

Now, she's one of countless people forgoing tradition and embracing statement jewelry on their ring fingers — from contoured metal to stacks of multiple diamond bands.

Wavy wedding bands are taking over

Anna P. Jay, a gemologist and private jeweler based in Massachusetts, told BI that custom, statement-making wedding bands, including wave-shaped bands, are rising in popularity.

Whereas our parents and grandparents typically bought premade engagement rings at stores (and could buy traditional bands to wear with them), younger generations are more interested in one-of-a-kind pieces.

"We're seeing an increase of elongated-shape diamonds in these lower settings, which is why you'll also see these curved wedding bands in order to accommodate that," Jay said. "We have the freedom, flexibility, and ability to do that now, which we didn't have years ago."

Some people wear these shaped pieces as their actual wedding bands, while others prefer to stack them with the jewelry they receive on their engagement and wedding days.

One of the most eye-catching designs is the $2,400 Lucy Wave band from the San Diego-based company Marrow Fine.

Jillian Sassone, the brand's founder and creative director, told BI that it was inspired by a custom piece she made for a client, which featured cascading diamonds in different sizes.

The Lucy Wave ring has five round diamonds set from small to large on a dramatically curved band. Sassone said it's become one of the brand's top-selling rings over the past five years.

Larson is one of those customers.

While visiting a Marrow Fine booth at a work event last year, the influencer tried the ring on for fun. She didn't think she'd actually like it.

As it turned out, however, the Lucy band fit perfectly on her ring finger as a second wedding band.

"The spacing of it with my engagement ring truly took my breath away, and I'm not being dramatic when I say that," she told BI.

Waved bands are also extremely popular on craftsman sites like Etsy and from affordable jewelry brands like Oomiay.

Similarly, other statement pieces like enamel bands are finding an audience.

"Enamel bands have been huge for us the past three years and just continue to grow," Sassone said. "Our most popular ring by a pretty good stretch is called the Til Death ring, and it's a play on Victorian mourning jewelry."

The piece is sold in various sizes and three enamel colors: black, white, and burgundy. They range in price between $900 and $1,450 each.

Timeless, tacky, or somewhere in between — you decide

Not everyone is on board with unconventional rings. As statement pieces have gone viral on TikTok, some have questioned how the now-trendy styles will look years in the future.

"What happened to classic plain wedding bands?" one person wrote on a viral TikTok post that showed a bride trying on bold styles.

"Totally takes away from the engagement ring," another said about the wedding bands she tried.

But as Sassone, Larson, and Jay all agreed, choosing a wedding band is all about personal preference.

"A lot of our clients are chic," Sassone said. "They're kind of the 'it' girls. They know cool new music. They're on top of these things. And so the client that's drawn to us might not be someone who just wants something simple. And that's fine!"

After all, what says chic and cool more than standing out?