Coors Light Announces Name Change Ahead of the Super Bowl
Coors Light has announced an apparent name change following what now appears to have been a viral marketing stunt earlier this week.
The brand announced Wednesday that it is temporarily changing its name to "Mondays Light" on select 12-packs to "bring chill to one of the worst Mondays of the year," referring to the upcoming Super Bowl LIX, taking place on Feb. 9, 2025, at Caesars Superdome in New Orleans.
"For football fans, the Monday after the Big Game is the Mondayest Monday to ever have Mondayed," the company said in a statement. "With the season coming to an end, 60 percent of Americans and Canadians admit they're likely to have a 'Case of the Mondays' after the Big Game."
The phrase "Case of the Mondays" was famously popularized in the 1999 Mike Judge comedy Office Space. In addition to a 15-second spot teasing the campaign on Wednesday, the brand's parent company, Molson Coors, will also be airing a 30-second commercial during the Super Bowl. Though details have yet to be revealed, the ad will presumably likewise play off the name change.
Ahead of the big reveal, Coors Light went viral this week over a series of ads in which it misspelled the word "refreshment" as "refershment," including on a prominent billboard in New York City's Times Square. In a separate statement following the gaffe, the company blamed it on "a case of the Mondays."
"Coors Light wants to thank everyone for letting us know about the errors," the statement said. "Very chill of you. Mondays, am I right?"
Oopsie or marketing move? Coors released some ads with the spelling "refershment." It certainly got people talking, but we want to know if you think it was a genuine accident or a marketing ploy ???????? pic.twitter.com/13x2eSw2SW
— KRDO NewsRadio (@KRDONewsRadio) January 13, 2025
As CNN points out, Coors is likely hoping the packaging stunt will renew interest in the brand, amid dwindling beer sales. Although sales of Coors Light surged in 2023 following the controversy surrounding Bud Light, they have since cooled as Americans have increasingly been cutting back on spending.