Fair & Handsome gets fair? Emami rebrands cream as 'Smart and Handsome'; Kartik Aryan new brand ambassador

Emami Ltd. rebrands its men's grooming brand Fair And Handsome to Smart And Handsome. Bollywood actor Kartik Aaryan is the new face. The rebranding aims to cater to today's young men who focus on skin health and holistic grooming. An extensive campaign will launch in January across various platforms to introduce the new brand identity.