Tial Takes a Big Sip: Ambev Divests Do Bem Juice Brand

Ambev (ABEV3) recently signed an agreement to sell its juice brand Do Bem to Tial, a company specializing in fruit-based beverages. This announcement emerged on January 6, 2025, as Ambev confirmed that the deal awaits approval from Brazil’s Administrative Council for Economic Defense (Cade). The merger notification reached Cade on December 30, 2024. Ambev integrated […]