Tesla sales dropped 1.1% in 2024, first annual decline in 13 years

DETROIT, Michigan: Tesla reported its first annual decline in sales since 2011, with 2024 deliveries slipping 1.1 percent to 1.79 million vehicles, down from 1.81 million in 2023.

The year-over-year drop comes as competition in the electric vehicle (EV) market intensifies and demand cools in the U.S. and globally.

Tesla's fourth-quarter sales rose 2.3 percent year-on-year, buoyed by incentives such as 0