This man has no money for last 10 years but is leading a luxurious life, the reason will SHOCK you
Everyone loves discounts, cashbacks, vouchers, and coupons—they’re a great way to save money. But imagine depending almost entirely on them for your daily life, not just for a year or two, but for over 40 years! Sounds incredible, right? Meet Hiroto Kiritani, Japan’s “coupon man,” who has been living off coupons for over four decades, turning them into his second source of income. The 75-year-old Japanese man, nicknamed the “God of Freebies,” has become a hot topic among Chinese citizens due to his frugal lifestyle. Despite being one of Japan’s wealthiest investors, he takes full advantage of every free offer and coupon. Hiroto Kiritani, and he owns shares in over 1,000 companies, with a net worth exceeding 100 million yen (approximately USD 637,000 or Rs. 5 crore).
Hiroto Kiritani began his career as a shogi (Japanese chess) player. He was once invited to teach shogi at a securities firm, where he quickly developed an understanding of the stock market. This led him to earn his first 100 million yen. However, after losing 200 million yen during the 2008 stock market crash, he decided to adopt a thrifty lifestyle.
Today, Kiritani’s wealth has grown to nearly 600 million yen (about USD 3.8 million), but he continues to live modestly. He avoids wearing branded clothes and uses a bicycle he purchased with a coupon for his travels. His home is far from luxurious, resembling a cluttered warehouse filled with various items.
According to South China Morning Post, this frugal lifestyle started after he lost ¥200 million in the 2008 stock market crash, prompting him to collect coupons and shareholder perks from over 1,000 companies across different industries.
His love for coupons and freebies
Hiroto Kiritani’s passion for freebies is a dedicated pursuit. He actively collects coupons and shareholder benefits from the 1,000 companies he invests in. His day starts early, making the most of these perks to enjoy free meals, gym memberships, movie tickets, and even activities like bungee jumping and roller coaster rides—all at no cost.
Each year, Kiritani receives over 300 movie vouchers and watches around 140 films—more than a professional movie critic. However, he often doesn’t understand the films as he prefers to relax and nap in the comfortable theater seats. Kiritani believes it’s “shameful to let coupons go to waste,” and he considers using every coupon to its fullest a life mission.
This unique lifestyle has turned Kiritani into an online sensation and a source of inspiration for many.
“Letting coupons expire is shameful,” says Kiritani. He has authored books and appeared on TV to share his tips for frugal living, inspiring the younger generations to utilize their resources better.
Hiroto claims that he is able to gain access to nearly everything he needs through the coupons- from watching free cinema for 300 times a year, buying groceries, to availing free gym membership, the vast variety of his coupons have them covered.
His story, covered by the Chinese WeMedia outlet Ins Daily, has entertained and astonished many.