Why Apple TV+ is offering a free weekend of binge-watching

Apple TV+ is hoping people will make a dent in the Strategic Popcorn Reserve by bingeing its streaming TV and movies for free this weekend. Experts are calling it a canny promotion as the eighth-place streamer looks to up its subscriber base. The two-day offer this Saturday and Sunday is intended to give viewers a taste of what’s behind the Apple paywall and get them hooked, ready to fork over $9.99 a month in the U.S. Michael D. Smith is a professor of information technology and public policy at Carnegie Mellon University. He suspects that Apple will gain lots of data to sharpen its approach to new customers and returning ones.