ET: Graphics: Value in Smartphone.AI, volume at the 5G end for 2025

The smartphone industry will seek growth in 2025 through premiumisation and AI-powered features. Brands will rely on generative AI for differentiation and democratise 5G in budget handsets. Offline retail, including modern trade and large-format stores, will play a crucial role. Demand for high-quality, feature-rich smartphones remains strong. Sub-`10,000 handsets will further reduce average 5G smartphone prices.